Do you know the most likely cause of a malpractice lawsuit? I'll give you a
hint... you can be the worst caregiver in your town but if your patients really like you
they are not likely to sue. There is an old saying that I heard from Debra Fine,
"All things being equal, people do business with their friends. All things not
being equal, people STILL do business with their friends!"
This is an important concept but it doesn't mean we should be really really nice and we
won't have anything to worry about. Believe me if you don't deliver the goods people
are not going to remain your friends. Instead you need to create the kind
"insurance policy" that this concept conjures.
The "Business of Bedside Manner" takes the C.A.R.E.giving process apart and
analyzes the essential ingredients. It is a progressive therapy, a relationship
progression from the C.A.R.E.giver to the C.A.R.E.getter. In the end, the
"Business of Bedside Manner" will strengthen your Customer Service program.
